Life is not only about money but college graduates make a lot more money than high school graduates, and have many more job choices. Over a lifetime, a person with a 4-year degree will make nearly $1 million more than someone with only a high school diploma.
The jobs available to them.
College opens the door to more pleasant working conditions and college graduates can find new jobs more easily than non-graduates.
Their own sense of accomplishment
College provides the satisfaction of personal growth. Students can explore new subjects, meet many different people, and participate in activities they might not otherwise experience. If you have younger children it also helps to set an educational expectation for your family.
-information adapted from ACT Family First: http://www.act.org/path/secondary/pdf/GetSetforCollegeParent.pdf

